Price Context
Price Context is a way of understanding prices without hype, pressure, or misleading reference points.
Most online prices are framed against a list price — even when that price is rarely paid.
Price Context replaces that frame with something more honest.
How Price Context Works
- Recent price history (typically the last 90 days)
- What people have actually paid — not advertised discounts
- How the current price compares to that typical range
The result is a clearer picture of whether a price is:
- Below typical
- Near typical
- Above typical
Why List Prices Are Misleading
List prices often stay high while real prices fluctuate underneath.
This creates the illusion of savings where none exist.
Price Context removes that illusion by focusing on real purchasing behavior instead of marketing claims.
What Price Context Is Not
- Deal-hunting
- Price prediction
- Financial advice
Price Context is observational — not promotional.
Why Nora Shows All Price Positions
Sometimes a price is above typical. Nora shows those items too.
Hiding them would create bias. Showing them builds trust.
Seeing the full spectrum helps you recognize when urgency is real — and when it isn’t.
The Goal
Price Context exists to slow shopping down — just enough to make prices understandable again.
No countdowns. No pressure. No hype.
Just context.